Archive | Creative RSS feed for this section

Twitter for dogs ?! Interactive Basketball, … The most crazy online campaigns Feb2010

18 Feb

Best Interactive campaigns – this is my selection for Feb.2010

Enjoy it !

Niv

Twitter for dogs!

My next dog will have a Twitter account… So silly but so cool this iPhone application which is about to be released in Japan: it translates your dog’s barks into “human” language, and it automatically tweets them to the world.
Social networking for dog (owners).

I’m curious to see which topics will generate buzz in the dogosphere… I know how crazy you can get if you have a dog.

Interactive Basketball

check out what Adidas has done in basketball. An interactive video taking great advantage of Youtube’s feature.



Embrace Life

Huge concept and simple making, this online ad to enforce the use of seat belt while driving. Brought in by Sussex Safer Roads Partnership. The happy consequences of using it, instead of the usual rawness showing what happens if you don’t, made my day.

Beer in Argentina

This is an hilarious and brilliant way to promote your beer in Argentina, by Del Campo, Nazca Saatchi and Saatchi for Andes. Any description i provide wouldn’t be worthy of the campaign itself, so check this video out to see what is it about:

Vancouver Google street experience

Google Street View is now on the sky slopes of Vancouver. You can see the venues of the upcoming Olympics and experience the slopes from the snowmobile Street View. Great !

Our digital life in 2013

5 Feb

In 2013, you can forget about the cable guy running coax cable through your home or your Wi-Fi signal petering out in the master bedroom. By then, you’ll have high-speed Internet access anywhere you go, regardless of whether you’re chillin’ on the deck out back or surfing upstairs in your pajamas. Constant access to the Internet will be provided by technologies like WiMAX and 4G.

Worldwide Interoperability for Microwave Access (WiMAX) and 4G are the future of mobile broadband access. Instead of being tied down to a cable or a wireless router in a certain part of the house, the digital home in 2013 will be capable of utilizing 4G and WiMAX technologies in every room, and outside the home. Not only are the technologies wireless, but also they are far more powerful than the cellular, Bluetooth, and Wi-Fi technologies used in devices today.

WiMAX is designed to provide high-speed Internet access over wide areas through mobile cellular access. The technology can carry signals much further than current Wi-Fi (IEEE 802.11) networks. Vendors claim WiMAX can reach clients approximately 50 miles from the receiver and can maintain speeds of about 50Mbit/s at that range. While still the best Wi-Fi technology right now, can only maintain a high-speed connection for 300 feet, at most. And while WiMAX is not as fast as certain types of wired networks, it could be a viable alternative to broadband connections.

4G is the next evolution in wireless communication. Designed to replace 3G — a high-speed cellular broadband technology now being expanded in the U.S. and other countries — 4G can theoretically provide access speeds of about 100Mbit/second while the client is moving, which is noticeably better than WiMAX.

In 2013, these emerging wireless technologies will easily eclipse the slow, short-range connections that currently drive most home wireless networks. With faster speeds and better range, the way you browse the Web at home will change drastically. Even 3G networks will start to fall by the wayside, meaning Steve Jobs’ “one more thing” introduction for the iPhone 6.0 should be really interesting!

What’s better than sitting on the couch in the family room while stuffing your mouth with popcorn as you watch the latest episode of House” on your new 50-inch HDTV? Nothing? Well, what if you could live in a home where HD isn’t found in just the living room, but all over the place? Now that is what I call living!

Once considered a niche industry, now gaming has become one of the most profitable and important facets of the digital home. But as gaming continues its rise in popularity and more people grow up in a world where thumb sticks and button-mashing reign supreme, it’s only a matter of time before gaming takes center stage in the digital home. Just don’t expect your sore thumbs to be happy about it.

The digital home in 2013 will see a new breed of consoles that go beyond the Xbox 360/PS3/Wii experience. And although some say that game graphics have little room for improvement, the consoles being fired up in living rooms of the future will certainly feature titles that are far more life-like than ever imagined. As graphics approach photorealism, PC gaming could feel the greatest impact of all.

In 2013, gaming consoles will be the focal point of many digital homes. Aside from their ability to outshine PC games by then, they will offer HD movie playback and downloads in an attempt to become the centerpiece of any living room.

Some laptops already use biometric finger scans to access data or locked devices. But the real growth area is screen-based touch technology to navigate data, applications, and functions. Touch has quickly become an important frontier in the tech industry and there are no signs of it slowing down.

The touchscreen market is split into two areas: single-touch and multi-touch. Generally speaking, single-touch technology only allows you to interact with the screen in one area at a time. Most commonly found in smartphones like the Palm Treo, it’s unlikely that single touch will be the dominant touch technology in the digital home of 2013.

On the other hand, multi-touch technology is quickly becoming the most popular touchscreen implementation on the market. Unlike single touch, multi-touch allows you to interact with multiple points on a device at the same time and offers much greater flexibility and usability. Multi-touch will sneak its way into your digital home before you know it.

And the light… flipping a light switch is so last century! The digital home in 2013 will provide residents with exciting new ways to control their houses, devices, and appliances, while saving energy. And who isn’t happy about helping out ol’ Mother Earth?

The technology is known as automated home control. Companies like Control4 have established businesses revolving around your desire to do as little as possible when you get home. Automated home control allows for one-touch home theater control, multi-room music, smart lighting that comes on when you use the room and immediately turns off when you’re gone, and advanced temperature controls to increase energy efficiency while still keeping residents comfortable at all times. The systems often use a single remote. And, as if that’s not enough, automated home security allows you to know the status and security of your home at all times via mobile phones and the Web.

Although the technology is available now, most homes aren’t automated. But as more technologies enter the digital home and the cost of automation drops, automated home control will become far more common. With any luck, it’ll even do your laundry while you’re at work.

The green trend is undeniable. More and more high-tech companies are becoming aware of their collective obligation to the environment. Right now, companies including Apple, and HP provide safe recycling of computers, while small manufacturers like Green Machine Shop in Michigan are promising more environmentally friendly computing gear.

According to its a latest report , General Electric, a company that stands at the forefront of environmental R&D, witnessed a 15 percent increase in revenue for green products in the past year alone. It has decided to increase funding in its Ecomagination project, which is designed to aid the company in producing goods like dishwashers and gas-powered water heaters that conserve energy and natural resources. More importantly, the company expects demand for green-related products to jump by 2010.

But the green tech won’t only be found in your living room. That gas-guzzler sitting in your garage will soon be replaced by hybrid vehicles, which have become extremely popular as of late and should continue to sell well, The new Tesla Roadster, the world’s first electric sports car, is now available. Clearly, the garage of 2013 is more likely to be filled with hybrids and other green vehicles than SUVs.

top what you’re doing and take a quick look around your desk. Chances are, you’re looking at a media server, an external hard drive, a couple of flash drives, and maybe even an old Zip drive from the 90′s . To make matters worse, your shelves are inundated with boxes of shrink-wrapped software packages.

But things are about to change. As broadband penetration expands, the idea of accessing data storage, software, and even extra processing power is becoming more attractive. And if you play your cards right, your digital home in 2013 will not only be free from clutter, but it might be in a serious relationship with the Web. Hey, everyone needs some lovin’ every now and then!

Although some believe that “online computing” allows users to simply interact with applications on the Internet, the concept is far more advanced than that. Doing all of your work on the Internet allows for greater storage flexibility, access to specialized services, and even greater computing power for people engaged in certain tasks, such as rendering 3D artwork. In the commercial sense, it’s very much a discussion that companies like Google, Yahoo, and Microsoft want to have as the desktop slowly gives way to the cloud.

Today, the average person performs a variety of tasks offline that by 2013 may be performed online. And although the idea of using Office online may be daunting to some, programs like Google Docs have shown that it’s not only possible, but offers advantages ranging from convenience to lower costs.
And while you may want to keep that old Zip drive for the memories (hey, it’s a classic!), the rest of the physical storage media — along with the old software boxes and cases lining your shelves — will likely be banished from the digital home of 2013.

Already, sites like Hulu.com have shown that people are more than willing to watch television programs online. Services like iTunes and Amazon’s Unbox also let viewers watch movies online using set-top boxes and computers. Still, there’s no convenient way to bring a show from the computer to your HDTV. In 2013, that will change.

With broadband penetration spreading, and people becoming more receptive to online television programming, the prime-time television block and other schedule-based viewing habits could fall by the wayside. After all, if it’s possible to watch 24 at anytime it’s convenient instead of at a set time when you’d rather be sleeping, wouldn’t you pick the former? According to a recent survey, the answer is a resounding yes.

Because of the success of Hulu more broadcast networks and even cable stations will jump on the online bandwagon and find ways to make it much easier for you to take those shows from the Internet to your high-definition television. Even better, homeowners will be streaming shows from one room to another. This means you won’t be restricted to the living room for your HD fix, and popcorn will finally be lost in other couches throughout your home.

Collaborating via email is, well, outdated. In the future, you won’t need to wait for an email with an updated file attachment, and you certainly won’t need to send off documents through FedEx. Instead, you will be using services like Google Docs to share documents in real-time, and using next-generation conferencing and messaging services to collaborate. Sharing is the key to the future, and as your mother once told you, sharing is good for you.

Online collaboration allows for people from disparate parts of the globe to work together in achieving a set goal. In the digital home, that could mean that telecommuting becomes easier and you will have the tools available to you to allow you to get your job done in the comfort of your own home office.

That said, shared online workspaces are still a relatively new idea. Just recently, Microsoft announced its Office Live program. Google Docs has collaboration functionality built-in to its online word processor.Adobe has even hinted that most of its products will be used online and with Photoshop Express already available on the Web, the ability to work with a partner editing photos and videos may eventually be a reality. Neat, huh?

According to Google, collaboration is the next big step in online applications and the company is intent on making it a key component of its strategy to ensure that working together becomes an important facet in the digital home of 2013. And as the popularity of social networks continues to rise in tandem with telecommuting, collaboration between geographically dispersed people — including those working from home, or remote offices — will be the norm.

Blu-ray may not be found in many digital homes in 2013 unless vendors act quickly. According to Forrester Research’s James McQuivey, adoption rates of the format are extremely low. The HD format suffers from a slew of issues: Media prices are too high, the Blu-ray players are expensive movies can’t be transferred, and HD downloads are right around the corner.

Even though Blu-ray succeeded in beating HD DVD, it still needs to compete with the wrinkled old man in the room: DVD, which has a huge installed base and billions of discs in circulation And if broadband speeds increase to a more suitable level, Blu-ray may be skipped in favor of downloads and streaming entertainment. Can you say, LaserDisc?

And finally the IPAD…

The iPhone was the first phone that everyone could figure out in seconds and a hacker could tinker around with for endless hours. In an analogous way the iPad is going to be the computer a toddler can play games with and learn, and the same computer your grandma uses to send e-mails, browse the web and edit photos.

If you think about how a computer like this will impact people sociologically, suddenly the iPad is far more than a larger iPod Touch, as many have described it. It’s the computer for everyone: an idea Apple has been working toward for years.

That doesn’t mean the iPad will be the only computer for everyone and destroy every PC on the market, because that’s not even remotely likely. But it will introduce a significant new category.

Say what you will about Apple, but Steve Jobs’ company is a market shaper, and the iPad is the only tablet that could shove the computing world in a new direction.

Apple has shipped over 75 million iPhones, and the iPhone OS continues to dominate we b traffic Meanwhile, the App Store has served 3 billion downloads and claimed 99.4% of the mobile web market.

Content developers need to see these kinds of numbers to have faith in investing in a new platform.  At this rate, we’re all heading with Apple into the future of computing, and it’s looking quite bright.

Creativity blogs – the best !

16 Jan

If you are creative people, I invite you to read some creativity blogs. Please find a list of great creativity blogs you can add to your RSS feed so that you have them handy when you need a creativity boost.

Get Fresh Minds – Look at Dessert in a New Way
http://www.getfreshminds.com/
In Get Fresh Minds (tag line: Ideas So Fresh They Could be Slapped) Katie Konrath—who has a college degree in Ancient Greek and Latin – shares her fresh ideas with the world. In “A New Way of Looking at Dessert”, she explains that Applebee’s came up with the idea of serving small, shot-glass sized versions of their regular desserts. This has a myriad of advantages: less guilt over eating dessert, since they’re small; cheaper; and everyone can get what they really want instead of having to share. Plus, as she points out, they’re cute.

Wishful Thinking – Time Management for Creative People
http://www.wishfulthinking.co.uk/
Wishful Thinking is Marc McGuinness’ other blog. Marc, by the way, is a poet, as well as a coach and trainer for professional artists and creative companies. Download his fabulous free e-book: Time Management for Creative People. That e-book was the inspiration for my blog post:“Making Time to Create”.

Idea Sandbox – Cocktail Napkin Wisdom
http://www.idea-sandbox.com/blog/
One of my favorite features over at Idea Sandbox is their “Cocktail Napkin Wisdom”. Here’s some of them:
Business Doesn’t Mean Being Busy
Edison on Improvement
Forgive and Forget – Or at Least One of the Two

LifeDev – Share Your Ideas
http://lifedev.net/
LifeDev is the blog of Glen Stansberry, and the tagline says it all: “Empowering Creative People”. In “Open Sourcing Your Creativity”, Glen concurs with Seth Godin that giving away ideas is a great thing. In fact, the more you create and share ideas, the better you get at generating ideas. Glen offers examples of successful idea sharing, such as Wikipedia, Firefox, and Linux. He also argues that by embracing collaboration you get better results than if you tried to do everything on your own.

Productive Flourishing – Start Your Idea Garden
http://www.productiveflourishing.com/
Charlie Gilkey from Productive Flourishing asks: Do You Have an Idea Garden? He argues that ideas have to be captured and tended until they’re ready to come out. Charlie adds that an idea garden is a place where ideas get the sun and water—that is, the energy—they need to grow. Head on over to Productive Flourishing and let Charlie show you how to tend your idea garden.

43 Folders – Twyla’s Box
http://www.43folders.com/
Merlin Mann of 43Folders fame announced recently that he would begin to discuss creativity—as well as continue writing about productivity—on his blog. In his blog post, “Twyla’s Box: It’s Where Everything Goes” he talks about Twyla Tharp’s organizational system which consists of a box in which she puts everything that goes into the making of a dance: notebooks, news clippings, CDs, videotapes of her working alone in her studio, videos of the dancers rehearsing, books and photographs and pieces of art that have inspired her, and so on.

Lateral Action – Debate on Brainstorming
http://lateralaction.com/
Lateral Action’s tagline is very similar to the one here at Abundance Blog at Marelisa Online: Creativity + Productivity = Success (mine’s better ). Marc McGuinness asks in a recent blog post: Is “Brainstorming a Waste of Time?” He quotes creativity professionals on both sides of the aisle:
Richard Huntington, Director of Strategy for Saatchi & Saatchi in the UK says: “I hate brainstorms . . . They waste huge amounts of time and talent and they are no fuc**ing good at delivering decent ideas.”
Tom Kelly, General Manager of IDEO says: “Brainstorming is practically a religion at IDEO, one we practice nearly every day.”

Creative Creativity – ABC’s
http://www.creativecreativity.com/
Over at Creative Creativity David Wahl collects resources, inspiration and his own personal philosophy on creativity. In “The ABC’s of Staying Creative”, he argues that A-B-C stands for “Always Be Creating”. Here’s a great quote from that post:
“Multiple projects. Plans. A giant novel about a war between the ant-people and the walrus-people. The perfect cupcake recipe. An elf outfit for your bulldog. A list of believable lies about Abraham Lincoln. A list of heavy metal band names that haven’t been used yet. (That last one is harder than you think.) Designing underwear for chickens. Anything you want!”

Broadcasting Brain – Just Write
http://broadcasting-brain.com/
Broadcasting Brain is Mark Dykeman’s blog. In his blog post “Just Write”he advices that we forget about how awful we think the result of our writing might be, or who might read it, or how they might respond, and just write. You can always edit once you have a first draft, but until the words are down on paper nothing else can happen.

Creativity Portal – The Story as Muse
http://www.creativity-portal.com/
Creativity Portal is a cornucopia of creativity articles. In “The Story as Muse”, the author suggests that you be promiscuous when it comes to literature. The stories, letters, diaries and memoirs of others are fertile ground for generating creative ideas. In addition, reading great authors will undoubtedly improve your writing.

Creative thinking starts (or ends) at the kindergarten

22 Oct

My focus here is on what researchers have called “little c” creativity – that is, creativity within one’s personal life –not “big C” Creativity that transforms the boundaries of an entire discipline or domain. The goal is not to nurture the next Mozart or Einstein, but to help everyone become more creative in the ways they deal with everyday problems.

What I can see at my daughter’s kindergarden are the  most  popular kindergarten materials: blocks for building, crayons for drawing, dolls for role-playing, tiles for making geometric patterns. All of these materials are designed to encourage a child’s imagination.

Children with different interests and different learning styles can all use the same materials, but each in his or her own personal way.

In developing technologies for older learners, the idea is to achieve a similar effect. The guiding principle is “many paths, many styles” – that is, to develop technologies that can be used along many different paths, by children with many different styles. The goal is to provide tools that can be used in multiple ways, leaving more room for  imagination.

Create is at the root of creative thinking. If we want children to develop as creative thinkers, we need to provide them with more opportunities to create. Friedrich Froebel understood this idea when he opened the world’s first kindergarten in 1837. Froebel filled his kindergarten with physical objects (such as blocks, beads, and tiles) that children could use for building, designing, and creating. These objects became known as Froebel’s Gifts. Froebel carefully designed his Gifts so that children, as they played and constructed with the Gifts, would learn about common patterns and forms in nature.

In effect, Froebel was designing for designers – he designed objects that enabled children in his kindergarten to do their own designing. Froebel’s work can be viewed as an early example of Seymour Papert’s constructionist approach to education [11], which aims to engage learners in personally-meaningful design experiences. In creating his Gifts, Froebel was limited by the materials available in the early 19th century. With today’s electronic and digital materials, we can create new types of construction kits, expanding Froebel’s kindergarten approach to older students working on more advanced projects and learning more advanced ideas.

Piaget famously proclaimed that “Play is the work of children.” Certainly, play has been an integral part of the traditional kindergarten approach to learning, and most adults recognize the importance of providing young children with opportunity to play. But as children grow

older, educators and parents often talk about play dismissively, referring to activities as “just play,” as if play is separate and even in opposition to learning. Iteration is at the heart of the creative process. The process of Imagine, Create, Play, Share, and Reflect inevitably leads to new ideas – leading back to Imagine and the beginning of a new cycle…

The process of becoming a creative thinker is itself an iterative process. Historically, kindergarten has provided a good foundation for creative thinking. Think of kindergarten as the first time through the creative-thinking cycle. Unfortunately, after leaving kindergarten, children have not had the opportunity to iterate on what they learned in kindergarten, to continue to develop as creative thinkers. By extending the kindergarten approach, we hope to provide opportunities for learners of all ages to build on their kindergarten experiences, iteratively refining their abilities as creative thinkers throughout their lives.

Green Content – the next revolution !

10 Jun

Although the advertising world is currently undergoing phenomenal changes as a result of the numerous channel and screen options now available, the next media revolution is already well on its way. This new direction involves changes in consumer habits, and the rules are going Green.

A new, worldwide study by HAVAS to examine attitudes to ecological problems and their effects provides us with fascinating data. For the first stage of the study, which focused on assessing how concerned people were about ecological problems, the world was divided into three types – Eco-Apathetics; Eco-Attentives; and Eco-Absorbed.

While the eco-apathetics constitute 6% – 11% of the general population throughout the world, in the US (Ike and Gustav didn’t do their job . . .) they actually account for 34%. This is significant because the eco-apathetics believe that nothing will change in their lifetime and therefore have no intention of changing their habits.
The majority in Brazil, China, India and Mexico, agreed that as a nation and as individuals, they must make a concerted effort to drastically change their habits.
In the US, only 10% of the population believes that if individuals make changes they can have an effect on the global situation.

The process taking place in the advertising world in all environment-related areas is one of the most positive and encouraging to occur in this industry.
The advertising world together with the world of content and media knows how to change its habits and lead the rest of the world to the most important stage – taking action – even in highly problematic markets such as the US.

So how did we do this? Tens of thousands of consumer participants were presented with the numerous options available today that allow the average citizen to do something that will benefit the environment, such as:
• Telling family and friends about environmental dangers;
• Properly insulating the home against heat and cold;
• Swapping the big jeep for a hybrid car;
• Using a bicycle or walking;
• Minimizing the quantity of garbage;
• Recycling paper, plastic bags, bottles and plastic containers, using rainwater; and so on;
It is apparently very difficult to motivate people to make these changes. Less than 10% of the participants were willing to carry out a single action.
The two actions that more than 40% of the participants were willing to do were:
1. Purchase products and services that are good for the environment (42% of the participants);
2. Stop purchasing products and services that are bad for the environment (52.7% of the participants);

So here’s the data that, when it lands on the desks of the analysts in the major advertising firms, generates the green revolution.
We are talking about a real competition in which media and content specialists and journalists throughout the world go all out to capture the heart of the consumer and convince them to buy environment-friendly green products.
Green is fashionable – even if the products are initially purchased because it’s the trendy thing for the good-lookers to do, that’s OK because it’s good for everyone concerned.
In this competition, while everyone is trying to make their product stand out more than the others, the competitors are trying to prove that this or that label doesn’t “pass the test” and is “not green enough”, or even worse – is bad for the environment.
At one stage, “green” only referred to transport and food products. Today, everything fits into the green category and everyone is required to show that they are making an effort in their field.

The favorite companies leading the green march towards a better environment include Toyota (the leading hybrid car manufacturer); Whole Foods Market (offers the widest range of organic food products); and the leading ice-cream manufacturer, Ben and Jerry’s, which opted for a fun direction – they invested in music (the Dave Mathews Band), named ice-cream flavors after glaciers, and launched a school for conservation and environmental protection.
These are regarded as good-for-the-world branding.

However, even in this area, some companies simply jump on the bandwagon, manipulating their image so they appear to care about the environment without actually doing anything that will benefit it. The best-known examples of such companies are Google, which is regarded as green because of its minimalist image (although this does not prevent them from damaging the environment); and Apple which was lucky enough to choose the apple as its logo, putting this company at the top of the list every time.

There are also those companies that are trying to jump on the bandwagon but which constantly struggle with credibility problems. McDonald’s is the best example of this problem. On one hand they invest heavily in promoting their green image. They were the first fast-food company to change to recyclable packaging and also include in their menus healthy options which are supposedly based on Canola oil and organic milk. On the other hand, however, McDonald’s is not only responsible for raising chickens and cows in despicable conditions, they also insist on distributing hundreds of millions of cheap plastic dolls (as gifts with the Happy Meal) which, according to the experts, creates pollution equivalent to that generated by five plastic manufacturing plants.

The true revolution occurs when the interests of the different groups involved coincide, such as:
• Opportunity to increase sales of brand name products with the help of a new “excuse” (which this time is also ethical), and here the numbers talk for themselves – according to Morgan Stanley, by the year 2030, $1 trillion will be spent on green products worldwide;
• Ability to focus the consumer on taking the desired action, that is, is of course, to purchase a product, under the pretense that it’s a philanthropic contribution, and an opportunity to help the brand name image;
• The human–ethical desire to improve the world that we live in and to protect it from threats to its existence.

Now those of us on the creative side face a complex challenge.
As creators of content, film and marketing stories, I believe that we are privileged to find ourselves in an interesting position, as our professionalism takes on a key role together with our sense of mission. We find ourselves positioned precisely in that place where the companies are required to invest in creating new products and changing or replacing current ones, in order to demonstrate the next new product to the world.

What does this mean? It means that we must pull out all the stops and use all our cinematic, television, new media and interactive knowledge with marketing, doco and drama content, to serve our goal. We must find the way, as we always do, to generate traffic, rating and a genuine experience. The real difficulty here is finding a sophisticated way to convey the message, without being tiresome (it’s not always a subject with a lot of sex appeal). We must find a way to get this message through to Mr. and Mrs. Everyman-in-the-Street so that it becomes a hot topic of conversation. But we do not want just another reality show (Leonardo diCaprio is currently working with the producer of the Survival reality show on a program titled E-topia in which participants will set up a utopian green city. It sounds good, but the pilot program showed that they focus primarily on a number of dismal characters chasing one and other in a pathetic competition. In short, it’s Survival with a green backdrop).

It will be satisfying to write a screenplay, to “crack” the format puzzle and to embark on some green filming. Only the future will tell if we have succeeded in producing something of quality that will influence the world of content.
However, there’s no doubt – the numbers, the data and the real dangers waiting around the corner, are what will lead us to the next new focus which cannot be ignored – to GREEN CONTENT.

Follow

Get every new post delivered to your Inbox.